Virtual Baby Bottle DriveTM is one of the many fundraising strategies of Mission By Design, Inc. It was created to address the growing common concerns of traditional baby bottle fundraisers… the combination of living in an increasingly cashless society along with the overhead of traditional drives causes decreasing results year over year. With this new approach, the income is recurring and automatic with little overhead and digital maintenance.

Donors simply pay for purchases using a registered credit or debit card and the transactions round up to the next dollar — donating the difference to the life-saving ministry of their choice.

My job here was to create a clearly understandable logo and an icon. The challenge was really interesting as the name contains 4 words with the main part in «Virtual» and it had to have some baby-related attributes as well as «round up» feature. Plus facebook cover and profile picture.